INTRO Nowadays Mobile phones are not only use for communication.
Because of new technology we can also recieve diferent sorts of information from our Mobile Operating Service.
This affects different Mobile phone Operating Company which improves the developement of services they provide. For example: 3 Provided a 3G video call
PCCW started a PCCW Mobile
and also Peoples combined with China Mobile As we can see they are focusing on different directions in the industry. We wil be talking about the 4P in Mobile Operating Services. In these marketing 4P's we can find different Companies similarities. 4PS: PRICE- Tariff Plan and Mobile Phone Offers
Valued Added Services
Top up Services PLACE- The Mobile Operaters are located nearly everywhere, but if it is located in a busy street or place it will be all crowed in one area and there is a large number of them. PROMOTIONS- The information that the promotion are easily found in Magazines, Internet, Leaflets and other promoters that promotes the serivces. PRODUCTS- The Operating Service not only provide the Tariff plan, value added services and also other mobile phone Offers EG: Media
Commercial
Internet These 4P's are the similarities we will find in the industry. But in this industy there are different Brands that focus on their own Marketing Developement. Different Companies will then build up their brand image to attract their own Target Audience.
In the folowing we will introduce the 3 Mobile phone Operaters " Brand Image" and "Developement." The Mobile Phone Operaters includes 3, PCCW and PEOPLES 3
Hutchison Telecom Hong Kong is the first operator in Hong Kong to roll out world-class 3G service under the "3" brand name in January 2004,
3 offers a rich portfolio of ground-breaking video mobile communication services.
And are devoted to make a unique mobile 3 which will change
the way you think about video mobile communication.
They provide different value added services like media and internet services.
Recently they brought up a whole new different service " IMODE" to establish a more trendy comumnity and they have opened IMODE's retail stores.
Their newest promotional style uses trendy colours and theme to build up their brand image.
PCCW
PCCW opened a mobile phone service PCCW Mobile in 2006 and they have a big range of services.
The mother companies telephone internet and mobile media service became the companies another big catergory.
The developements are combined with telephone and mobile communication to break the traditional communication boundary, to strive for a better life.
Recently PCCW Mobile promoted a giant internet media service " MOOV" this service can bring PCCWs Mobile services to a advanced mobile internet world.
Giving higher qualities of multimedia entertainment for the clients.
This project "MOOV" they have invited many artists and celebrities to promote so many fans can have another way of approaching their idol.
Moreover PCCW MOBILE's retail store provided alot of facilities and services to support their improvement of the brand.
Peoples
Peoples was found in 1997, its has the longest history between the 3 brands. In 2006 China Mobile Peoples Telephone Company Limited purchased Peoples.
Peoples kept his style which is his popular image with the mobile internet service and media. The theme in his other retail stores are all in bright colours, it is simple and clear which is their
main principle. In the promotions they have easy to read leaflets to match the daily life habits. For example they used newspaper formats to advertise their news.
After CHINA Mobile Peoples Telephone Company Limited was established, towards Hong Kong and Mainland users it is more convenient.
From the information we can see that the service they provide are quite the same. and to make an appearance in the market they have to make an unique promotional style to build up their own image
these 3 brands focus on their own target audience.
Now we will show how the Brands build up their own image.
3- The new arrival of 3G video call made a group of trendy people that likes to explore new technology. Because in that time the 3G video call only applies to 3 so it was a very unique image in the market.
Later on 3 focused all their promotion tone and manner on the trendy line market and also developed a new service "I MODE" which makes 3 a more popular brand.
We can see that 3 wants to create a trendy mobile community
PCCW-
PCCW has a good qualification to develope a diverse and complete service. His internet media service is the most outstanding in the market and the moov system shows us that they have mature technique towards the internet services. So therefore they are developing a internet world in the Mobile Phone. Peoples- Since China Mobile Peoples Telephone Company Limited was formed this gives the 1st choice for mainland people or visitors to use the mobile services. The people that are passing through China are more common these days so people that are using Peoples will have a more friendly service. Every company has a different Marketing aim and different Marketing strategy.
The Brands image are build up by the unique promotional style to attract the customer into knowing more about the brand. The customer will then naturally think if they are in that community or not.
So the 3 brands would still be able to continue to stand in this market. | 
